NueGo Partners with Kareena Kapoor Khan & Prithviraj Sukumaran’s DAAYRA

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NueGo, India's distinguished electric intercity bus brand operated by  Greencell Mobility  and supported by Eversource capital, is honored to announce its strategic partnership with the highly anticipated hindi crime thriller film DAAYRA. Featuring Kareena Kapoor Khan and Prithiviraj Sukumaran, the film is helmed by National Award-winning director Meghna Gulzar and penned by Yash Keswani, Sima Agarwal and Megha Gulzar. The Production is undertaken by Junglee Pictures and Dr. Jayantilal Gada (Pen Studious), with distribution handled by Pen Marudhar. On 18th September 2026 DAAYRA is all set to release.

The motion pictures DAAYA examines the interconnected themes of criminal activity, judicial systems, and penal consequences through a compelling, multifaceted narrative that draws inspiration from actual historical occurrences. However, the story revealed in the aftermath of a crime that grips the nation sparking widespread outrage, while setting a series of events and 2 investigations in motion. Further, the film execute that as the search for answers deepens, two senior police officers, played by Kareena Kapoor Khan and Prithviraj Sukumaran, find themselves navigating the same system through different approaches to duty and justice, on opposing sides of a case that challenges the very idea of right and wrong. It looks beyond the crime itself to explore public perception and the narratives that emerge. At its heart, DAAYRA asks questions that have no easy answers: How quickly can a narrative become a verdict? With Meghna Gulzar's signature storytelling and a compelling narrative at its core.

Talking about the film and collaboration Devndra Chawla, MD & CEO, GreenCell Mobility said, "Daayra is a story of conviction and the courage to look beyond easy answers. That ethos resonates strongly with NueGo’s commitment to building journeys that share safe, dependable, sustainable and thoughtfully designed. Through this collaboration, we look forward to engaging with audiences across the country while reinforcing our vision for responsible and purposeful mobility,” 

Furthermore, the collaboration between Greencell Mobility supported by Eversource capital reflects NueGo's commitment to creating memorable experiences that resonate with travelers beyond the journey itself. Bringing together the excitement of a highly anticipated film and the comfort of premium electric mobility, the association aims to engage audiences across the country. To celebrate the partnership, NueGo is offering an exclusive 20% discount across all routes. Passengers can avail themselves of this limited period offer by booking through the NueGo App or website and applying the promo code "DAAYRA" at checkout, making sustainable and comfortable intercity travel even more rewarding.

NueGo continues to prioritize passenger safety, comfort, and sustainability. It is the first intercity electric bus brand to equip its entire fleet with Advanced Driver Assistance Systems (ADAS) and has pioneered several women-centric safety initiatives, including the Pink Seat option during booking, a 24x7 helpline for women travelers, and enhanced in-bus safety measures such as CCTV surveillance, GPS live tracking, Driver’s Breath Analyzer tests, and a speed limit lock of 80 km/hr. With clean, hygienic buses and thoughtfully designed midpoints, NueGo continues to set new benchmarks in electric intercity bus travel.

About NueGo:

NueGo is India’s leading premium electric bus coach brand from GreenCell Mobility. A guest centric brand, NueGo coaches go through 25 stringent safety checks including mechanical and electrical inspections. These electric coaches can run 250 kilometres in a single charge, with the air conditioners on, in traffic conditions. NueGo coaches are fitted with innovative technology and offer end to end convenience for inter-city travellers with focus on Safety, Punctuality, and seamless guest experience. NueGo has well trained and courteous staff, offers airport-like premium lounges in selective cities. These lounge offers guest assist, luggage management services and curated F&B menu and on board with on-time performance. https://nuego.in/

About GreenCell Mobility:

GreenCell Mobility is one of India’s largest electric bus mobility player, backed by Eversource Capital, India’s leading sustainable infrastructure investor (https://eversourcecapital.com/). GreenCell is pioneering a platform to provide Electric Mobility-as-a-Service (e-MaaS), using electric buses, and delivering the core value proposition of affordable non-polluting on-demand shared transportation, charging infrastructure, and enabling products for the e-mobility value chain. For more information, please visit www.greencellmobility.com

 

About Eversource Capital:

Eversource Capital has raised the largest single-country sustainable infrastructure investment fund in the Global South, delivering both superior returns and tangible progress towards the UN SDGs. We are backed by the Everstone Group, a premier investment group focused on India and Southeast Asia, with assets exceeding $8Bn across private equity, real estate, credit, sustainable investing, and venture capital. We are also partnered with the founders of Lightsource, a leading global solar renewables company with over 60 GW of renewable energy development experience. By pioneering new industries, Eversource mobilises and deploys capital at scale to drive large-scale sustainability solutions and accelerate progress towards a resilient economy. The first fund has a proven track record of building and scaling transformative platforms across three key themes: electric mobility, renewable energy, and resource efficiency. Eversource Capital has the largest team of high performing professionals in India focused on delivering stronger financial performance while simultaneously advancing net zero goals. ESG principles are deeply integrated into our investment process, underpinned by a strong culture of value creation and a commitment to fostering inclusive economic growth.

 

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